That's right. In particular, it was difficult to decide whether to remove or keep the curve of the system as it was the striking characteristic of the PlayStation®3 system. Some people in the company suggested to remove it to design a "new model." Well, as far as I was concerned, I wanted to keep it. I believed that the curve is the essential identity of the design of the PlayStation®3 system. One glance at the curve lets people know that "this is PlayStation®3". If the top were flat, I thought it would not have the look of the PlayStation®3 system. I was determined to keep the curve, and looking back, I think it was good to focus on this.
The greatest feature of the PlayStation®2 system is the grainy texture of the surface. We applied the exact same texture to the new PlayStation®3 system.
Right. Surely a glossy finish gives a more gorgeous look. I said earlier that we were aiming for a casual look, but the major objective of minimizing costs came before that. We wanted to focus on detailed designs yet we had to minimize the cost as much as possible. The answer when we considered everything overall was agrainy finish. A grainy finish keeps the form without scratches during mass production, and since we already had good experience with this when we produced the PlayStation®2 systems, we decided to go with this concept with confidence.
You can put it that way. Furthermore, we wanted to expand the range of users by providing a friendly and casual image, which was the original objective. Expanding the range of users would mean that more children will have more chances to play, so having an almost scratch-free grainy finish was a big advantage.
We first created many Styrofoam pieces and created the initial mock-up designs to determine the size before moving on to other tasks. We worked it out one by one, for example, whether to add silver on the lines placed on the logotype, the edges, and the control panel based on our various design and cost factors. We wanted to give a high-class sense of the PlayStation®3 platform while minimizing the cost. It may have been the most difficult part.
Yes, that's correct. And we actually wanted to keep the look of the first-generation PlayStation®3 system. We focused on keeping the original design yet explored ways to update the design further.
In the end it was based on our customers' needs. We do receive many requests for color variations of the system, not only for the PlayStation®3 system but for other systems as well. We keep reasearching future color variations for the new models, but so many customers choose black when the product actually goes on the market. From the days of the PlayStation®2 system, the base color has always been black. So it was our natural choice to release the first model in charcoal black.