Sony Computer Entertainment Inc. (SCE) supports Otemon Gakuin Elementary School in Osaka in their “e-learning” approaches by using PSP® in classes as students' personal terminals. With their activities by using PSP®, we are hoping for ‘basic scholastic proficiency,’ ‘individualized leaning’ and ‘motivation for learning’ in students’ ability.
E-learning with PSP® allows each student to learn at his or her own pace and teachers to monitor their progress. In the year of 2008, this program was implemented in the 2nd grade for repetitive learning such as the multiplication table in mathematics and resulted in a dramatic effect on mastering it in a short period of time. They also focus on diversity of PSP and are currently developing various usages of its audio, video, and internet functions in class.
You can find a more detailed report on ‘class informatization’ on their web site.
SCE supports PSP® written translation approach. Written translation is one of information ensuring tools for hearing-impaired people where what is said is translated in writing. The typed translations are generally shown on screen or PC, however the usage frequency of PSP as a receiver has been increased, exploiting its characteristics as operability and portability.
Written translation on PSP® has been developed and supported by volunteers across-the-country and has been introduced in schools, lectures, theatres and more.
SCE participates in the periodical cleanup activities in the Minami-Aoyama area where our headquarters located. These are social action programs organized by the local community association and local merchants' association. We are committed to regional cooperation and to achieve harmony among people in the community.
PlayStation®3 (PS3®) engineers of SCE took part in the annual event hosted by IBM Corporation to teach the latest subject matters in science and technology for female junior high school students. In order to arouse their interest in the math and science field and such careers, engineers explained that games were consisted of calculations based upon high school physics with demonstration of the actual programming scenes. Another aspect of PS3® in the medical industry was also introduced that it is actively utilized as a means to save people's lives.
The SCE new employees took part in the beach cleanup activity held by the private voluntary organization ‘Umimori’. They have made the first step in environmental awareness as well as contribution to society by cleaning up the Enoshima beach dotted with thousands of cigarette butts and broken pieces of glass.
Sony group companies held an ‘Ecological Experience Workshop’ at the science museum in Suginami Ward through cooperation with a community-based nonprofit organization. Our employees from Environmental Affair Dept. made a presentation of environment-friendly PlayStation® products for elementary school students.
SCE supported a “wish project” for the 14-year-old boy fighting the intractable disease in the US who is about to undergo the 9th major surgery. He visited our Tokyo office and enjoyed spending time at our showroom and meeting his favorite game producer.
Before the launch of PSP® in the market, SCE was given the opportunity of the Charity Auction through the website, offering 500 PSP systems. The amount to be raised at this auction was donated to the victims of Niigata Chuetsu Earthquake.
Sony Computer Entertainment America (SCEA) supports Juvenile Diabetes Research Foundation (JDRF) as a Platinum Sponsor, and participates the annual event called ‘Walk to Cure Diabetes’ for fund-raising.
SCEA participated in providing entertainment equipments such as game systems for the event at Baylands Park, CA. The parents and children had a great experience at our PlayStation® booth!
In both offices in Foster City and San Diego, SCEA organized a raffle for additional fund-raising for employees who did not have any chance to participate in the day of Walk.
Ryan's Ride, a charitable cycling event for children and families, was taken part in Burlingame, CA. SCEA is an on-going sponsor, and supports for distributing T-shirts and other PS items. Many of our employees volunteered for the day of the event as well.
As a part of SCEA's sponsorship to Lance Armstrong Foundation dedicating to cancer support, Ryan Phua Memorial Kids Ride event were taken place in cooperating with a support by SCEA. Over 600 children participated and learned the importance of fund-raising.
Sony Computer Entertainment Europe (SCEE) carries out various conservation activities at a local nature reserve.
A team of 32 staff from the SCEE Head Office Operations Department took part in activities at Suntrap Forest Education Centre for schools. The centre is used by school groups in the local area, to come and learn about wildlife and conservation. SCEE staff joined to improve facilities and to share ideas for 'challenge courses' for the groups of local children
A small team from the SCEE Cambridge office took part in conservation activities at Byron Pools in Cambridgeshire County. The work involved restoration of 'hedgerows' which are important for local wildlife and biodiversity.
A third team took part in a project at a local city farm. The activities included such as improving the vegetable garden, helping with farm animal maintenance and working on the facilities for the 'eco-classroom'.
Part of the group worked to replace old equipments such as steps/stairways to improve the accessibility in the park for the local community in August. Other participants conducted a butterfly survey in the wildflower meadow for biodiversity monitoring purposes.
In July SCEE took part in a conservation 'Team Building' day run by the Forestry Commission. Activities included: replacing gates to protect the more sensitive areas of the forest from hazardous grazing deer; and carving colorful 'totem pole' trail markers to place along the butterfly walks.
Teams of volunteers from London/Liverpool/Cambridge offices of SCEE took part in conservation activities at their local nature reserves from October to November.
A team of 32 women from Sony Computer Entertainment Europe (SCEE) took part in the 'Race For Life' 5km (approx. 8 miles) Run, an event which SCEE fully supported, for fund-raising for the charity Cancer Research UK.
Sony Computer Entertainment Hong Kong （SCEH） joined in Christmas Campaign initiated by Hong Kong Blood Cancer Foundation and donated a Christmas tree.
SCEH took part in the Halloween charity event hosted by United Nations Children's Fund (UNICEF). They donated PlayStation® merchandise items and game titles to the participants, and were honored for their achievements.
SCEH provided a support for Make-A-Wish Foundation. Support persons who made their donations to Make-A-Wish Foundation at the event received either T-shirts or caps from SCEH.
SCEH invited Mr. Water Poon, photographer, to hold the PSP® Photo Charity Eevent at Times Square in Hong Kong. Visitors donated to 'Caring for Children Foundation' received Mr. Poon's post cards.
Gran Turismo™ 4 Charity Auction event featuring ' NIKE/GRAN TURISMO Limited Edition' (collaboration items of Nike and GT4) was took place in Hong Kong, and the fund-raising at the event was donated to Indian Ocean Tsunami victims via Red Cross.
