CORPORATE SOCIAL RESPONSIBILITY ｜ Sony Computer Entertainment Inc.

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CORPORATE SOCIAL RESPONSIBILITY

Along with its continuous endeavor to further develop and enhance the world of computer entertainment, Sony Computer Entertainment Inc. (SCE) is committed to carry on activities to nourish healthy and productive social environment around the world. Individual employee also carries out proactive social activities as a corporate member in order to link with local society, to broaden their views, and to achieve harmony with society.
SCE will continue to further enhance its corporate value by contributing to the creation of enriched and dreamful society.


		Folding@home™ connects your PlayStation®3(PS3®) to Stanford University’s Folding@home™ distributed computing network. By connecting to this network, your PS3® supports medical research designed to increase our understanding of the nature of serious diseases. This research may eventually contribute to the creation of vital cures. Folding@home™ is supported by Stanford University and volunteers who are making a contribution to society by donating computing power to this important project.



		‘PlayStation’ Science Program July, 2009 Sony Computer Entertainment Inc. (SCE) hosted an event ‘“PlayStation” Science Program’ for junior high school students. PlayStation®3 （PS3®） engineers explained that computer graphics presented in games are calculated by using knowledge of science and mathematics taught in school. Attendees enjoyed experiencing PlayStation®Eye, a webcam peripheral for PS3®, and working in a group to discuss how future games would be.

		Copyright Workshop Since 2004 (ongoing) SCE held an annual summer event ‘Copyright Workshop’ on August 21st for students from 4th to 6th grades and their parents （co-hosted by The Association of Copyright for Computer Software）. Game creators of the ‘Ape Escape’ series showed how the games were created and the participants became familiar and learn about copyright through enjoying mini games, a short play and lectures.

		Company Visit SCE welcomes students from elementary to high school for visiting our headquarter office in Tokyo. As part of integrated studies, school trips, career education programs, we have various programs to match their learning objectives. more information

		Game Study in Class For sound upbringing of youth, SCE designs and conducts classes regarding game industry. We have a number of programs such as learning how to get along with games (media literacy) and career Education, and have been giving lectures at elementary and junior high schools around Japan. more information


		Holiday Giving December, 2008 Sony Computer Entertainment America (SCEA) partnered with a variety of charitable organizations to spread joy to children and families in need. Organizations included Toys for Tots, One Warm Coat and Child’s Play. Toys were donated to children within the Bay Area whose parents cannot afford to buy them gifts, and coats were donated to the St. Anthony Foundation in San Francisco. A Cash Donation Drive was held to benefit the Peninsula Humane Society, Donald McDonald House, and the Boys & Girls Club of San Francisco. In addition, SCEA provided employees an opportunity to match their donations for Make a Wish Foundation and Care.

		Rebuilding Together April, 2008 Rebuilding Together Peninsula is a non-profit organization that works to build partnerships with companies such as SCEA to rehabilitate homes and community facilities for the low-income, elderly and/or disabled neighbors within the San Francisco Bay Area. A group of SCEA employees volunteered personal time to assist with painting, light construction, and cleaning for an elderly woman in San Mateo, CA.


		Community Partnership in 2008 Sony Computer Entertainment Europe Liverpool office founded a 'partnership project' with Grandison Allotment Society, a community allotment site based in Liverpool (Walton). They carried out a transformation project and turned a dilapidated allotment into a thrivied place, where local school uses for the gardening club.

		Mobile Learning with PSP® (PlayStation®Portable) Since 2007, SCEE has expanded the ‘PSP in Education’ program, where PSP® (PlayStation®Portable) has been used extensively at more than 400 educational and training institutions in United Kingdom. The combination of PSP's gaming heritage and its ability to capture and to play open standard educational digital content via audio, video, and internet has made it a compelling new mobile learning platform. more information


		Offering Job Opportunities at Asia Game Show Since 2007, during the Asia Game Show period in December, Sony Computer Entertainment Hong Kong （SCEH） offers job opportunities for the residents of Tin Shui Wai where low-income earners live in order to revitalize this district. This social activity by SCEH receives considerable media attentions and makes the front page of local newspaper.

		Sichuan Earthquake Relief May 13th, 2008 The day after the earthquake happened in Sichuan, SCEH hosted a charity event to support the victims of this disaster. The full proceeds from PSP® (PlayStation®Portable) system and PlayStation® merchandise were donated to the relief organizations.
		June 8th ～ 9th, 2008 SCEH called for all the game related companies in Hong Kong and set up a support organization called ‘Game United’. At the two-day charity event jointly held by 54 companies, more than 10,000 people visited and the proceeds and donation were donated to UNICEF (United Nations Children's Fund) and World Vision (worldwide non-profit organization).

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