SONY make.believe

Sony Computer Entertainment Inc

RSS
  1. HOME >
  2. CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY

Along with its continuous endeavor to further develop and enhance the world of computer entertainment, Sony Computer Entertainment Inc. (SCE) is committed to carry on activities to nourish healthy and productive social environment around the world. Individual employee also carries out proactive social activities as a corporate member in order to link with local society, to broaden their views, and to achieve harmony with society.
SCE will continue to further enhance its corporate value by contributing to the creation of enriched and dreamful society.

Folding@home  

  Folding@home™ connects your PlayStation®3(PS3®) to Stanford University’s Folding@home™ distributed computing network. By connecting to this network, your PS3® supports medical research designed to increase our understanding of the nature of serious diseases. This research may eventually contribute to the creation of vital cures. Folding@home™ is supported by Stanford University and volunteers who are making a contribution to society by donating computing power to this important project.

Contributing to the Earth

SCEI  
 

Company Visit

Sony Computer Entertainment Inc. (SCE) welcomes students from elementary to high school for visiting our headquarter office in Tokyo. As part of integrated studies, school trips, career education programs, we have various programs to match their learning objectives.
more information


 

Game Study in Class

For sound upbringing of youth, SCE designs and conducts classes regarding game industry. We have a number of programs such as learning how to get along with games (media literacy) and career Education, and have been giving lectures at elementary and junior high schools around Japan.
more information

 

‘PlayStation’ Science Program

July, 2009

SCE hosted an event ‘“PlayStation” Science Program’ for junior high school students.
PlayStation®3 (PS3®) engineers explained that computer graphics presented in games are calculated by using knowledge of science and mathematics taught in school. Attendees enjoyed experiencing PlayStation®Eye, a webcam peripheral for PS3®, and working in a group to discuss how future games would be.


SCEA  


 

Project Lead The Way

May, 2011

Sony Computer Entertainment America (SCEA) partnered with NPO and hosted an event, Project Lead the Way, for Valley Christian Junior School. This project is to help understanding how the skills students learn in school relate to everyday life by introducing them to the field of engineering. SCEA contributed to the project by doing a site tour and discussions for the students.



 

Kids Day

April & May 2011

Kids Day enables the children of SCEA employees to be on-site for the day. It not only provides a field trip opportunity for children, but also enables their parents to show them working as SCEA employees. The kids were also given goodies and were allowed to draw on designated walls and spent productive day with SCEA employees.



 

Holiday Giving

SCEA partnered with a variety of charitable organizations to spread joy to children and families in need. Organizations include ‘Toys for Tots’, ‘One Warm Coat’, ‘Child’s Play’, ‘St. Jude’s Children’s Research Hospital’, ‘Acterra : Action for a healthy planet’, ‘PAWS : Pets Are Wonderful Support’ and ‘Children’s Hospital and Research Foundation.’
In addition, SCEA provides employees an opportunity to match their donations for a Grab Bag of randomly selected promotional titles or accessories.

 

ESA Nite to Unite

Since October, 2009 (ongoing)

The 11th annual Nite To Unite (NTU) for Kids benefit dinner and auction was held on Wednesday, Oct. 22nd at the Westin St. Francis in SF. An NTU for Kids is an annual dinner hosted by the ESA (Entertainment Software Association) and supported by members of the association and the interactive entertainment industry to raise funds for the ESA Foundation. NTU is an unprecedented effort by the interactive entertainment community to come together to celebrate the industry's continuing growth and success, while helping to make a difference in the lives of America's kids. This year SCEA donated electronic auction items, and SCEA staff members joined this event as volunteers.


SCEE  


 

Volunteer Day

Sony Computer Entertainment Europe (SCEE) partnered with a variety of charitable organizations for disadvantaged children to help their growth in community. Here is to introduce a part of the activities done by SCEE.

Green Corridor
June, 2011

Green Corridor is a charity that works to improve the employability of disadvantaged 18-25 year olds through land based learning. Their work is hands on, practical and engaging, helping to build technical skills and personal development for young people who often struggle to find their place in their community. SCEE is helping Green Corridor transform Western Road Allotment a derelict allotments into productive space where they can bring children build technical skills.

Action for Kids
August, 2011

Action for Kids (AFK) is a national charity working with children and young people with physical and learning disabilities and their parents and carers. They help to transform young lives by removing the barriers to independence. SCEE volunteers participated and supervised the children in a sports day.


 

Community Partnership

Since 2008 (ongoing)

SCEE Liverpool office founded a 'partnership project' with Grandison Allotment Society, a community allotment site based in Liverpool (Walton). In 2008, they carried out a transformation project and turned a dilapidated allotment into a thrived place, where local school uses for the gardening club. In 2011, activities such as painting the club house/fences and relining their poly tunnels have been done.


 

Mobile Learning with PSP® (PlayStation®Portable)

Since 2007 (ongoing)

Since 2007, SCEE has expanded the ‘PSP in Education’ program, where PSP® (PlayStation®Portable) has been used extensively at more than 400 educational and training institutions in United Kingdom. The combination of PSP's gaming heritage and its ability to capture and to play open standard educational digital content via audio, video, and internet has made it a compelling new mobile learning platform.
more information


SCEH

Move @ School Program

March, 2011

Sony Computer Entertainment Hong Kong Limited(SCEH) held “Move @ School Program” for disabled students at Lutheran School For The Deaf in Hong Kong in order to provide them opportunity to do light exercises with PlayStation®Move.

Game Console Recycling Program

January, 2011

In order to collect old game console for recycling, SCEH have partnered with more than 10 shopping malls in Hong Kong to launch Game Console Recycling Program.

Offering Job Opportunities at Asia Game Show

Since 2007 (ongoing)

Since 2007, during the Asia Game Show period in December, SCEH offers job opportunities for the residents of Tin Shui Wai where low-income earners live in order to revitalize this district. This social activity by SCEH receives considerable media attentions and makes the front page of local newspaper.


Charitable Book Event

2009 & 2011

SCEH has conducted a charity program with ‘Heifer International Hong Kong’ which aims to work with communities to end hunger and poverty and care for the earth. From the sale of a charitable book written by a General Manager of Marketing Division, SCEH, all proceeds were donated to ‘Heifer International Hong Kong’ to support its poverty alleviation work in rural China.

>More activities

Top of this page