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Press Release

JAPANESE


01.26.2009
Sony Computer Entertainment Japan (SCEJ)

SONY COMPUTER ENTERTAINMENT JAPAN INTRODUCES
NEW COLORS FOR PSP® (PLAYSTATION®PORTABLE)
“Vibrant Blue,” “Radiant Red,” “Bright Yellow” and “Spirited Green”
as “CARNIVAL COLORS,” to Become Available in Japan in March 2009

Sony Computer Entertainment Inc.

Tokyo, January 26, 2009 – Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operations in Japan, today announced that it would introduce four new colors for its PSP® (PlayStation®Portable) handheld entertainment system, namely “Vibrant Blue,” “Radiant Red,” “Bright Yellow” and “Spirited Green,” in Japan in March 2009. PSP in “Vibrant Blue” and “Radiant Red” will become available on March 5th, 2009, and “Bright Yellow” and “Spirited Green” on March 19th, 2009, all at a recommended retail price (RRP) of 19,800 yen (including tax).

Launched in October 2008, PSP-3000 has gained enthusiastic support from users worldwide for its advanced high contrast LCD and built-in microphone. One of the greatest advantages of PSP-3000 is to display images in more natural and vibrant colors, which is also expressed in the four “CARNIVAL COLORS” of “Vibrant Blue,” “Radiant Red,” “Bright Yellow” and “Spirited Green.”

Concurrently with the release of these new color variations, “PSP CARNIVAL COLORS Value Pack,” comprising a PSP in newly introduced color and highly popular accessories including a 4GB Memory Stick PRO Duo™ (Mark2), an original PSP pouch, a wrist strap and a cloth, will become available in the Japanese market at a RRP of 24,800 yen. Additionally, “Battery Pack (2200mAh),” comprising a battery pack (2200mAh) and a battery cover in newly introduced color as well as “PSP Pouch” in four “CARNIVAL COLORS” will also become available for Japan at a RRP of 5,500 yen and 1,800 yen respectively on the same day. This extremely attractive “PSP CARNIVAL COLORS Value Pack” and “Battery Pack (2200mAh)” are offered for limited quantities.

With the introduction of the four new “CARNIVAL COLORS” in addition to the popular three basic colors of “Piano Black,” “Pearl White” and “Mystic Silver,” users will be able to choose from a wider selection to match their lifestyles and preferences and enjoy interactive entertainment anytime, anywhere on the PSP system. PSP users are also able to enjoy enhanced network services by connecting their PSP directly to PlayStation®Store for downloading entertainment content, or by accessing “adhoc Party for PlayStation®Portable” beta service, both launched in fall of 2008, and expanding services continuously. More and more exciting new software titles for PSP will become available for the coming spring from third party developers and publishers as well as from SCE Worldwide Studios (SCE WWS), including DYNASTY WARRIORS: Strikeforce by KOEI Co., Ltd., MOBILESUIT GUNDAM SENJYOU NO KIZUNA PORTABLE by NAMCO BANDAI Games Inc. as well as SCE WWS titles including ENKAKU SOUSA -23days for the “Truth”-, RESISTANCE -Retribution-, Saru GetYou Piposaru senki and Diamond and The sound of Gun shot.

SCEJ will continue to expand the PSP platform and create a world of computer entertainment with this new color offering, together with more attractive game software titles, and attractive peripherals and network services.

Product Outline

PSP® (PlayStation®Portable) (PSP-3000) CARNIVAL COLORS

Sony Computer Entertainment Inc.Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS
Color name
Product code
Radiant Red
PSP-3000 RR
Recommended retail price 19,800 yen
(including tax)
Release date March 5th, 2009 (Thu.)
Included AC adaptor x 1
Battery Pack
(1200mAh) x 1

Sony Computer Entertainment Inc.Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS
Color name
Product code
Vibrant Blue
PSP-3000 VB
Recommended retail price 19,800 yen
(including tax)
Release date March 5th, 2009 (Thu.)
Included AC adaptor x 1
Battery Pack
(1200mAh) x 1

Sony Computer Entertainment Inc.Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS
Color name
Product code
Bright Yellow
PSP-3000 BY
Recommended retail price 19,800 yen
(including tax)
Release date March 19th, 2009 (Thu.)
Included AC adaptor x 1
Battery Pack
(1200mAh) x 1

Sony Computer Entertainment Inc.Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS
Color name
Product code
Spirited Green
PSP-3000 SG
Recommended retail price 19,800 yen
(including tax)
Release date March 19th, 2009 (Thu.)
Included AC adaptor x 1
Battery Pack
(1200mAh) x 1

PSP® (PlayStation®Portable) (PSP-3000) CARNIVAL COLORS VALUE PACK *For a limited offer

Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS VALUE PACK
Color name
Product code
Radiant Red
PSPJ-30001
Recommended
retail price
24,800 yen (including tax)
Release date March 5th, 2009 (Thu.)
Included PSP-3000 x 1
4GB Memory Stick PRO Duo™ (Mark2) x 1
AC adaptor x 1
Battery pack (1200mAh) x 1
Pouch x 1**
Wrist strap x 1
Cloth x 1

** Design is different from the separately sold PSP® Pouch (SCZM-9208X series).


Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS VALUE PACK
Color name
Product code
Vibrant Blue
PSPJ-30002
Recommended
retail price
24,800 yen (including tax)
Release date March 5th, 2009 (Thu.)
Included PSP-3000 x 1
4GB Memory Stick PRO Duo™ (Mark2) x 1
AC adaptor x 1
Battery pack (1200mAh) x 1
Pouch x 1**
Wrist strap x 1
Cloth x 1

** Design is different from the separately sold PSP® Pouch (SCZM-9208X series).


Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS VALUE PACK
Color name
Product code
Bright Yellow
PSPJ-30003
Recommended
retail price
24,800 yen (including tax)
Release date March 19th, 2009 (Thu.)
Included PSP-3000 x 1
4GB Memory Stick PRO Duo™ (Mark2) x 1
AC adaptor x 1
Battery pack (1200mAh) x 1
Pouch x 1**
Wrist strap x 1
Cloth x 1

** Design is different from the separately sold PSP® Pouch (SCZM-9208X series).


Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable)
CARNIVAL COLORS VALUE PACK
Color name
Product code
Spirited Green
PSPJ-30004
Recommended
retail price
24,800 yen (including tax)
Release date March 19th, 2009 (Thu.)
Included PSP-3000 x 1
4GB Memory Stick PRO Duo™ (Mark2) x 1
AC adaptor x 1
Battery pack (1200mAh) x 1
Pouch x 1**
Wrist strap x 1
Cloth x 1

** Design is different from the separately sold PSP® Pouch (SCZM-9208X series).


Battery Pack (2200mAh) *For a limited offer

Sony Computer Entertainment Inc. Product name Battery Pack (2200mAh)
Product code PSPJ-15020
(includes battery cover in Radiant Red)
Release date March 5th, 2009 (Thu.)
Recommended
retail price
5,500 yen (including tax)
Included Battery pack (2200mAh) x 1
Battery cover x 1

Sony Computer Entertainment Inc. Product name Battery Pack (2200mAh)
Product code PSPJ-15021
(includes battery cover in Vibrant Blue)
Release date March 5th, 2009 (Thu.)
Recommended
retail price
5,500 yen (including tax)
Included Battery pack (2200mAh) x 1
Battery cover x 1

Sony Computer Entertainment Inc. Product name Battery Pack (2200mAh)
Product code PSPJ-15022
(includes battery cover in Bright Yellow)
Release date March 19th, 2009 (Thu.)
Recommended
retail price
5,500 yen (including tax)
Included Battery pack (2200mAh) x 1
Battery cover x 1

Sony Computer Entertainment Inc. Product name Battery Pack (2200mAh)
Product code PSPJ-15023
(includes battery cover in Spirited Green)
Release date March 19th, 2009 (Thu.)
Recommended
retail price
5,500 yen (including tax)
Included Battery pack (2200mAh) x 1
Battery cover x 1

PSP® (PlayStation®Portable) Pouch

Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable) Pouch
Color name
Product code
Radiant Red
SCZM-92080
Recommended
retail price
1,800 yen (including tax)
Release date March 5th, 2009 (Thu.)
External dimension Approx. H123×W205×D33(mm)
 (Compatible with PSP-1000/2000)
Material External material: Nylon / Internal Material: Polyester

Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable) Pouch
Color name
Product code
Vibrant Blue
SCZM-92081
Recommended
retail price
1,800 yen (including tax)
Release date March 5th, 2009 (Thu.)
External dimension Approx. H123×W205×D33(mm)
 (Compatible with PSP-1000/2000)
Material External material: Nylon / Internal Material: Polyester

Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable) Pouch
Color name
Product code
Bright Yellow
SCZM-92082
Recommended
retail price
1,800 yen (including tax)
Release date March 19th, 2009 (Thu.)
External dimension Approx. H123×W205×D33(mm)
 (Compatible with PSP-1000/2000)
Material External material: Nylon / Internal Material: Polyester

Sony Computer Entertainment Inc. Product name PSP® (PlayStation®Portable) Pouch
Color name
Product code
Spirited Green
SCZM-92083
Recommended
retail price
1,800 yen (including tax)
Release date March 19th, 2009 (Thu.)
External dimension Approx. H123×W205×D33(mm)
 (Compatible with PSP-1000/2000)
Material External material: Nylon / Internal Material: Polyester


About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PLAYSTATION®3 (PS3®) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.

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PlayStation, PLAYSTATION, PS3, PSP and UMD are registered trademarks of Sony Computer Entertainment Inc.
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