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Press Release

JAPANESE


09.02.2008
Sony Computer Entertainment Japan (SCEJ)

SONY COMPUTER ENTERTAINMENT JAPAN TO INTRODUCE
NEW PSP® (PLAYSTATION®PORTABLE) WITH
ADVANCED HIGH CONTRAST LCD THIS OCTOBER IN JAPAN
Introduced to the Japanese market at 19,800 yen
along with a variety of entertainment packs and peripherals

PSP®「プレイステーション・ポータブル」(PSP-3000)

Tokyo, September 2, 2008 – Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. responsible for business operations in Japan, announced today that it would release the new PSP® (PlayStation®Portable) handheld entertainment system (PSP-3000) featuring an advanced high contrast LCD and a built-in microphone on Thursday, October 16th, 2008, in Japan at a recommended retail price (RRP) of 19,800 yen (including tax). The new PSP system will come in three basic colors of “Piano Black,” “Pearl White” and “Mystic Silver,” with plans for additional colors.

SCEJ will also release “PSP® (PlayStation®Portable) Value Pack” for the Japanese market at a RRP of 24,800 yen (including tax), comprising a new PSP system (Piano Black, Pearl White or Mystic Silver), a 4GB Memory Stick PRO Duo™ (Mark2), an original PSP pouch, a hand strap and a cloth to meet users’ various purposes in using the PSP systems such as playing games, watching movies, listening to music and downloading content through the network.

Along with the launch of the new PSP system, SCEJ will also introduce a variety of accessory packs to meet a wide range of users’ lifestyle; “Accessory Pack” will be released at a RRP of 3,800 yen (including tax) and “Battery Pack (2200mAh)” at a RRP of 5,500 yen (including tax). In addition, new peripherals for the new PSP will be introduced; “Cradle” at a RRP of 4,800 yen (including tax) and “Cradle and D terminal AV cable” at a RRP of 6,500 yen (including tax) for charging PSP battery and enjoying high quality viewing on TVs, and also “PSP® (PlayStation®Portable) Pouch” at a RRP of 1,800 yen (including tax) that matches the color of the new PSP system. All additional peripherals and accessories will become available on Thursday, October 16th.

For the upcoming holiday season market, third party partners will be introducing exciting bundle packs with strong PSP software titles. “MOBILE SUITE GUNDAM GUNDAM VS. GUNDAM” will be introduced from NAMCO BANDAI Games Inc. on Thursday, November 20th, 2008 at a RRP of 24,840 yen including tax. “DISSIDA FINAL FANTASY” will be introduced from SQUARE ENIX CO., LTD. on Thursday, December 18th, 2008 at a RRP of 25,890 yen including tax. SCEJ will also introduce “PATAPON 2 Donchaka♪” on Thursday, November 27th, 2008 at a RRP of 23,800 yen including tax.

SCEJ also announced today that it would launch a new network service this fall that will allow PSP users to connect directly to PlayStation®Store, and to download entertainment content without transferring them through PLAYSTATION®3 (PS3®) or PC.*1 At the launch of this network service, SCEJ will be releasing game content for the PSP system such as “Mainichi Issyo Portable,” developed for PSP from the original PS3 title of “Mainichi Issyo”.

Additionally, another free online service will be launched this fall which enables users to play PSP software titles featuring ad-hoc mode over the internet through PS3 with other online players. PSP software titles such as “MONSTER HUNTER PORTABLE 2nd G” from CAPCOM Co., Ltd. will be compatible with this new online service.*2

SCEJ will further expand the PSP platform and create a world of entertainment with the new PSP system, together with strong upcoming new software titles, and attractive peripherals and network services launching for the holiday season.

※1 Users need to update the latest system software to use the service, and they will also be able to enjoy the service on PSP-1000 and PSP-2000.

※2 Titles and the detailed information of the service will be announced in due course.

Product Overview

PSP® (PlayStation®Portable) (PSP-3000)

Sony Computer Entertainment Inc.Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable)
Color Name “Piano Black”
Product Code PSP-3000 PB

Sony Computer Entertainment Inc.Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable)
Color Name “Pearl White”
Product Code PSP-3000 PW

Sony Computer Entertainment Inc.Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable)
Color Name “Mystic Silver”
Product Code PSP-3000 MS

Product Name PSP® (PlayStation®Portable)
Release Date October 16th, 2008 (Thu.)
Product Code “Piano Black” (PSP-3000 PB)
“Pearl White” (PSP-3000 PW)
“Mystic Silver” (PSP-3000 MS)
Recommended Retail Price 19,800 yen (including tax)
External Dimension Approx. 169.4 x 18.6 x 71.4 mm(width x Height x Depth)(Excludes largest projection)
Weight Approx. 189g (including battery pack)
CPU PSP® CPU(System clock frequency 1-333MHz)
Main Memory 64MB
Display 4.3 inches (16:9) full-transparent type, TFT drive,
480 x 272 pixel, Approximately 16,770,000 colors displayed
Sound Built-in stereo speakers
Main input/output Wireless LAN (IEEE 802.11b)(Wi-Fi)
Hi-Speed USB (USB2.0) (mini-B)
Memory Stick PRO Duo™
Analog Video Out
Microphone
Main Connectors DC IN 5V connector
DC OUT connector
video out/headset connector
USB connector
Memory Stick Duo™ slot
Key/Switches Directional buttons (up/down/right/left), analog stick,
Action buttons (triangle, circle, cross, square), L/R buttons
START button, SELECT button, PS button
POWER/HOLD switch, WLAN switch
display button, sound button, volume (+/-) buttons
Power Sources Lithium-Ion rechargeable battery pack
AC adaptor
USB power supply
Internal Disc Drice Read-only UMD™ drive
Supported Profile PSP® (PlayStation®Portable) Game
UMD® Video
Access Control Region code, parental control
Wireless Communications Infrastructure mode
Ad hoc mode (connects up to 16 consoles)
Supplied Accessories AC adaptor
Battery pack (1200mAh)

Supported Codec (in Memory Stick)

Video ● Memory Stick Video Format
 ・MPEG-4 Simple Profile(AAC)
 ・H.264/MPEG-4 AVC Main Profile(AAC)
● MPEG4
 ・MPEG-4 Simple Profile(AAC)
 ・H.264/MPEG-4 AVC Main Profile(CABAC)(AAC)/ Baseline Profile(AAC)
● AVI
 ・Motion JPEG(Linear PCM)
 ・Motion JPEG(μ-Law)
Music ● Memory Stick Audio Format
 ・ATRAC3™
 ・ATRAC3plus™
 ・MP3
● MP3(MPEG-1/2 Audio Layer3)
● MP4(MPEG-4 AAC)
● WAVE(Linear PCM)
● WMA(Windows Media® Audio 9 Standard only)※5
Photo ● JPEG(DCF2.0/Exif2.21compliant)
● TIFF
● BMP
● GIF
● PNG

PSP® (PlayStation®Portable) Value Pack

Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable) Value Pack
Release Date October 16th, 2008 (Thu.)
Product Code “Piano Black” (PSP-3000 KPB)
Recommended Retail Price 24,800 yen (including tax)
Supplied Accessories PSP-3000 x 1
AC adaptor x 1
Battery pack (1200mA) x 1
Pouch x 1
Hand strap x 1
Cloth x 1
4GB Memory Stick PRO Duo™ (Mark2) x 1

Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable) Value Pack
Release Date October 16th, 2008 (Thu.)
Product Code “Pearl White” (PSP-3000 KPW)
Recommended Retail Price 24,800 yen (including tax)
Supplied Accessories PSP-3000 x 1
AC adaptor x 1
Battery pack (1200mA) x 1
Pouch x 1
Hand strap x 1
Cloth x 1
4GB Memory Stick PRO Duo™ (Mark2) x 1

Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable) Value Pack
Release Date October 16th, 2008 (Thu.)
Product Code “Mystic Silver” (PSP-3000 KMS)
Recommended Retail Price 24,800 yen (including tax)
Supplied Accessories PSP-3000 x 1
AC adaptor x 1
Battery pack (1200mA) x 1
Pouch x 1
Hand strap x 1
Cloth x 1
4GB Memory Stick PRO Duo™ (Mark2) x 1

Accessory Pack (PSPJ-15016)

Sony Computer Entertainment Inc. Product Name Accessories Pack
Release Date October 16th, 2008 (Thu.)
Product Code PSPJ-15016
Recommended Retail Price 3,800 yen (including tax)
Supplied Accessories 2GB Memory Stick PRO Duo™ (Mark2) x 1
Pouch x 1
Hand strap x 1
Cloth x 1

Battery Pack (2200mAh)

Sony Computer Entertainment Inc. Product Name Battery Pack (2200mAh)
Release Date October 16th, 2008 (Thu.)
Product Code PSPJ-15018
 (for Pearl White including battery cover)
Recommended Retail Price 5,500 yen (including tax)
Supplied Accessories Battery pack (2200mAh) x 1
Battery cover x 1

Sony Computer Entertainment Inc. Product Name Battery Pack (2200mAh)
Release Date October 16th, 2008 (Thu.)
Product Code PSPJ-15019 
(for Mystic Silver including battery cover)
Recommended Retail Price 5,500 yen (including tax)
Supplied Accessories Battery pack (2200mAh) x 1
Battery cover x 1

Cradle (PSP-S410)

Sony Computer Entertainment Inc. Product Name Cradle
Release Date October 16th, 2008 (Thu.)
Product Code PSP-S410
Recommended Retail Price 4,800 yen (including tax)
Supplied Accessories Cradle (Compatible with PSP-2000/3000) x 1

Cradle & D Terminal AV Cable (PSPJ-15017)

Sony Computer Entertainment Inc. Product Name Cradle & Cradle D Terminal AV Cable
Release Date October 16th, 2008 (Thu.)
Product Code PSPJ-15017
Recommended Retail Price 6,500 yen (including tax)
Supplied Accessories Cradle (Compatible with PSP-2000/3000) x 1
D Terminal AV Cable x 1


PSP® (PlayStation®Portable) Pouch

Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable) Pouch
Release Date October 16th, 2008 (Thu.)
Product Code SCZM-92078 (Piano Black)
Recommended Retail Price 1,800 yen (including tax)
External Dimension Approx. H123×W205×D33(mm) (Compatible with PSP-2000/3000)
Material External material: Nylon / Internal material: Polyester

Sony Computer Entertainment Inc. Product Name PSP® (PlayStation®Portable) Pouch
Release Date October 16th, 2008 (Thu.)
Product Code SCZM-92079 (Pearl White/Mystic Silver)
Recommended Retail Price 1,800 yen (including tax)
External Dimension Approx. H123×W205×D33(mm) (Compatible with PSP-2000/3000)
Material External material: Nylon / Internal material: Polyester

PSP® (PlayStation®Portable) Bundle

Product Name MOBILE SUITE GUNDAM GUNDAM VS. GUNDAM
Release Date November 20th, 2008 (Thu.)
Genre Team Battle Action
Publisher NAMCO BANDAI Games Inc.
Recommended Retail Price UMD: 5,040 yen (including tax)
Bundle: 24,840 yen (including tax)
CERO Rating “A” for all ages
Copy Right Notice ©SOTSU/SUNRISE
©SOTSU/SUNRISE/MBS

Product Name PATAPON 2 Donchaka♪
Release Date November 20th, 2008 (Thu.)
Genre Command Carnival
Publisher Sony Computer Entertainment Inc.
Recommended Retail Price UMD: 4,980 yen (including tax)
PlayStation Store Download Content: 3,800 yen (including tax)
Bundle: 23,800 yen (including tax)
CERO Rating Not Rated Yet
Copy Right Notice ©Sony Computer Entertainment Inc.
©Rolito/Interlink

Product Name DISSIDIA FINAL FANTASY
Release Date December 18th, 2008 (Thu.)
Genre Dramatic Progressive Action
Publisher SQUARE ENIX CO., LTD.
Recommended Retail Price UMD: 6,090 yen (including tax)
Bundle: 25,890 yen (including tax)
CERO Rating Not Rated Yet
Copy Right Notice ©SQUARE ENIX CO.,LTD.All Rights Reserved
CHARACTER DESIGN:TETSUYA NOMURA

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PLAYSTATION®3 (PS3®) system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.

###

PlayStation, PLAYSTATION, PS3 and PSP are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc.
Memory Stick Duo, Memory Stick PRO Duo, ATRAC3 and ATRAC3plus are trademarks of Sony Corporation.
Windows Media is either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries.
Skype is a trademark of Skype Limited.
All other trademarks are property of their respective owners.



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